Research Publications

Journal of Engineering Education Transformations — Journal of Engineering Education Transformations

This study examines the impact of AI- and ML-powered personalization in gamified Computer Engineering education. Using 200 students, the research compares an AI-based gamified learning platform with a traditional LMS. The findings show that AI-powered gamification improves learning performance, student engagement, and satisfaction. Personalized feedback significantly influences satisfaction, while technological familiarity affects engagement. Overall, the study highlights the potential of combining AI, personalization, and gamification to create more adaptive and effective learning environments.

The Role of Service Quality in Enhancing Customer Satisfaction and Loyalty: An Analysis — Journal of Marketing & Social Research

Service quality is a key factor in achieving customer satisfaction and loyalty, which are essential for the long-term success of an organization. High-quality services help businesses meet customer expectations, encourage repeat purchases, and gain a competitive advantage. The SERVQUAL model identifies five major dimensions of service quality: tangibles, reliability, assurance, empathy, and responsiveness. Overall, improving these dimensions can increase customer satisfaction, strengthen loyalty, and support organizational growth.

The Integration of Information Systems in Strategic Decision-Making: A Management Perspective — Journal of Information Systems Engineering and Management

Modern organizations use Information Systems (IS) as strategic tools to support decision-making, improve operational efficiency, and respond to rapidly changing business environments. Digital transformation and globalization have increased the need for effective IS frameworks that provide agility, accurate information, and data-driven decisions. Thus, IS is no longer limited to routine operations but has become an important strategic asset for organizational growth and competitive advantage.

SATISFACTION OF POWER DISTRIBUTION COMPANY'S CUSTOMERS IN PATAN CITY — JOURNAL OF MANAGEMENT AND ENTREPRENEURSHIP

his study examines customer satisfaction with UGVCL electricity services in Patan City. Data were collected from 350 consumers through questionnaires and surveys and analyzed using statistical methods such as reliability analysis, ANOVA, and factor analysis. The study evaluates factors including power supply, billing and payment, maintenance, service responsiveness, safety awareness, tariff rates, and service improvement. The findings show that customers are generally satisfied, but some improvements are needed to enhance service quality and overall customer satisfaction.