Dr. Ronak Modi is an academician and research professional with over 10 years of experience in research and academia, along with 2 years of corporate experience.

He was awarded the Doctoral Research Fellowship under the SHODH Scheme, Government of Gujarat (INR 4,00,000) for his Ph.D. research on consumer satisfaction towards electricity distribution companies in North Gujarat (2020).

He has successfully completed the Natural Leadership Development Program (NLDP) under the Malaviya Mission Teacher Training Programme (MMTTP) at the Indian Institute of Management Jammu and has presented his research Paper at an international conference held at the Indian Institute of Management Shillong.

His teaching and research interests include Research Methodology, Banking, Finance & Insurance, Business Environment, Business Organisation, Organisation Behaviour, Production & Operation Management, E-commerce, Business Intelligent & Data Analytics, hospital Operations, Material & Inventory Management, Consumer Protection, Tally Prime, MS Excel, NVivo and SPSS.

He has contributed to multiple government and institution-funded research and social welfare projects, supported by reputed organizations such as UGC, ICSSR, UGVCL, BIS, CWF, HNGU, JGM and RBI.

He has published research papers in Scopus, ABDC, and UGC Care-listed journals, along with book chapters in national and international publications including IGI Global, Taylor & Francis, McGraw Hill, HNGU Publications, and Mark Publisher.

To build a successful career in research and academics by working efficiently and effectively in a well-reputed institute.

Awarded a doctoral research fellowship under the SHODH Scheme, Government of Gujarat (Grant: INR 4,00,000), for Ph.D. research on consumer satisfaction towards electricity distribution companies in northern Gujarat (2020)

Awarded the Best Researcher Award (FINCON-2025) by the National Forensic Sciences University in association with the Ministry of Home Affairs, Government of India (Prize: INR 15,000), for outstanding research contributions in financial security and management.in 2025

Awarded the Best Researcher Award (ANVESH 2026) by the 20th Doctoral Conference in Management, is hosted by the Institute of Management, Nirma University (Prize: INR 10,000), for outstanding research contributions in financial security and management.in 2025

Awarded recognition by Jagrut Grahak Mandal, Patan (Government of Gujarat-recognized organization) for active participation in consumer protection awareness initiatives, including organizing School and College Consumer Clubs across Patan district (2023).

Awarded the VMove Pro Certificate, USA, by VMovement, for active participation in the 2017 Gujarat campaign promoting awareness and practical programs addressing sedentary lifestyles through physical activity.

Hemchandracharya North Gujarat University, Patan, Gujarat.(Government University)
Title: Consumer Satisfaction towards Electricity Distribution Company in northern area of Gujarat 

S.V. Institute of Management, Kadi. 
Kadi Sarva Vishwavidyalaya (University), Gandhinagar, Gujarat. 
Percentage Obtained: 65.60 % 

S.K. College of Business Management, Patan. 
Hemchandracharya North Gujarat University, Patan, Gujarat. 
Percentage Obtained: 67.00 %

B.M. High School, Patan
Gujarat Secondary & Higher Secondary Education Board Gandhinagar, Gujarat. 
Percentage Obtained: 71.00%
 

Consultancy Social empowerment and Research Project (Consumer protection awareness and Research Project). Project funded by the Jagrut Grahak Mandal. (2026), Role: Project Coordinator.

A study on the socio-economic impacts of Pradhan Mantri Ujjwala Yojana. Major Research Project funded by the Indian Council of Social Science Research (ICSSR), Pandit Deendayal Energy University (PDEU; formerly PDPU), Gandhinagar, Gujarat. (2024), Role: Research Assistant.

Integrating technology in healthcare: A solution for affordable and accessible healthcare - A step towards healthcare empowerment. ICSSR-funded research project, Hemchandracharya North Gujarat University (HNGU), Patan, Gujarat. (2022), Role: Research Assistant.

Customer satisfaction study of Uttar Gujarat Vij Company Limited (UGVCL). Research project funded by Uttar Gujarat Vij Company Limited, conducted through Hemchandracharya North Gujarat University (HNGU), Patan, Gujarat. (2018) Role: Research Associate.

Study on iodine content in edible salt. Research project funded by Jagrut Grahak Mandal, Patan (Government-recognized consumer organization). (2020), Role: Project Coordinator.

Consumer protection awareness through activities in schools and colleges in Patan City (Consumer Club Scheme). Project funded by the Consumer Protection Agency of Gujarat (CAPAG) in association with Jagrut Grahak Mandal, Patan. (2017-2026), Role: Project Coordinator.

Consumer satisfaction towards electricity distribution companies in the northern region of Gujarat. Doctoral research fellowship funded under the SHODH Scheme (Scheme of Developing High-quality Research) by the Government of Gujarat (Grant amount: INR 4,00,000).

Summer internship project on retailers’ perception of Amul Fans. Amul Electromach Pvt. Ltd., Gujarat. MBA Summer Internship Programme. 2014.

A study of retailers’ perception of Swagat Ceramic Pvt. Ltd. Undergraduate project report (BBA). Year not specified. 2012.

I have been working as a Assistant Professor, Smt. S.B. Patel Institute of Business Management (Department of Business Management) at Sankalchand Patel University, Visnagar, Gujarat, (NAAC-Accredited University with 'A' Grade)

since March 2024.

I Worked with Hemchandracharya North Gujarat University, Gujarat as a Research Fellow, Research Assistant, Research Associate and Faculty under the Major research projects of UGC, ICSSR and UGVCL from July 2016 to March 2024. To review the literature, field work, collecting the data from sample, classifying and recording to SPSS software. Moreover, I assist project director to interpret the results and helping to develop a model.

Professional Skills:

• Delivering Sesson, conducting seminars and guiding students
• Writing of Proposal, Research report
• Reporting and presentation Skill
• Undertaking Research
• Academic Research
• Surveys, Data Collecting techniques & Analysis
• Data validation

Administrative Contributor

I worked with Manappuram Finance Pvt. Ltd. As a Jr. Asst. Manager from Feb 2014 to May 2016, Where I Handling Financial Transaction & Gold loan (Banking & Cashier Activity, Recovery of Interest and Customer Handling).

Project Co-Ordinator Consumer Club, Patan

AI-Powered Gamification in Computer Engineering Education: A Mixed-Methods Study on Engagement, Learning Outcomes, and Personalization. Chirag Rasikbhai Patel, Sunil Patel, Chiragkumar B Rathod, Abhipsa Vagadia, Ronak R Modi, Anuj Kumar. Journal of Engineering Education Transformations, Volume 39, Special Issue 3, February 2026. Scopus-indexed journal-2026.

Sustainable digital banking: green practices in the financial sector. Shakir Ali, S Md, Ronak R Modi, Sidharth Jain, Murshaduddin Killedar. Journal: scientific culture, Scientific Culture, 2026, Vol 12, Issue 1, p553, ISSN: 2408-0071. Scopus-indexed journal-2026.

From sanctions to supply chains: rethinking global finance in the age of war and geopolitical fractures. PK Manoj, Sudip Debkumar Chatterji, Sonali Karnik, JS Ravikumar, Ronak R Modi, Vinayak Vishwakarma, Tan Huu Nguyen. Journal: scientific culture, Vol. 11, No 4, (2025), pp. 2220-2234. Scopus-indexed journal-2026.

The integration of information systems in strategic decision-making: A management perspective. Murshaduddin Killedar, J. Bamini, Praveendas, K., Ronak R. Modi, Prasanta Kumar Parida, Pooja Agrawal, & Kasturi Sahay. Journal of Information Systems Engineering and Management, 10(2). e-ISSN: 2468-4376. Scopus-indexed journal-2025

Sustainable digital banking: Exploring the role of fintech in promoting green finance and sustainable development goals. Shuchi Gupta, Ronak R. Modi, Debadatta Das, Pankaj Sahu, Juhi Sharma, Kiran Suraj, S., & Anil K. S. Chauhan. Journal of Information Systems Engineering and Management, 10(3). e-ISSN: 2468-4376. Scopus-indexed journal. 2025.

Harnessing artificial intelligence for revolutionizing a business sustainable future. Vijayakumar Thota, Pradeep Mishra, Ambrish Singh, Ronak Modi, & Nikhil V. M. In Driving Business Success Through Eco-Friendly Strategies (pp. 213-228). IGI Global Scientific Publishing. Scopus-indexed. 2025.

The role of service quality in enhancing customer satisfaction and loyalty: An analysis. Vijayakumar Thota, Sreedhara Ramesh Chandra, Ronak R. Modi, Asha Rachel Cherian, & N. Janardhana Rao. Journal of Marketing & Social Research, 2(1), 87-95. ABDC-indexed journal. 2025.

Satisfaction of power distribution company’s customers in Patan city. Ronak R. Modi & Ashwin Modi Journal of Management and Entrepreneurship, 17(2). ISSN: 2229-5348. UGC-CARE Group I journal. 2023.

To study profitability and liquidity position of selected electricity companies of Gujarat. Ronak Modi & A. G. Modi. Indian Journal of Applied Research, 11(8). ISSN: 2249-555X. UGC-approved, high-impact refereed journal. 2021.

Demonetization: Theory and practice. Ronak Modi & Justin Paul. In Business Environment (4th ed.). McGraw Hill Education. ISBN: 978-9353162498. 2018.

Does e-commerce act as a roadblock for the automobile industry? In E-Commerce & Retail Marketing Management, Ronak Modi & Ashwin Modi. Vol. 1, Issue 1, pp. 9-22. Mark Publisher. ISBN: 978-93-86598-94-3. 2019.

Study on Ayushman Bharat health scheme in India. In Healthcare, IT & Consumerism: A Solution for Affordable and Accessible Healthcare, Ronak Modi & Mohammadali Momin. Vol. 1, Issue 1, pp. 49-54. HNGU Publication. ISBN: 978-93-5391-780-7. 2019.

The effect of financial technology on the performance of businesses in Patan District, Gujarat. Modi, R. R. SURABHI: International Peer-Reviewed Refereed Journal (ISSN 2349-4557) (2026).

An empirical study on artificial intelligence adoption and business value creation in brand and promotion consultancies. Modi, R. R. AYUDH: International Peer-Reviewed Refereed Journal (ISSN 2321-2160) (2026).

A study on user behaviour towards FinTech services in Gujarat. Modi, R. R.  SURABHI: International Peer-Reviewed Refereed Journal (ISSN 2349-4557) (2026).

FinTech adoption and financial inclusion in India: Evidence from Gujarat. Modi, R. R.  AYUDH: International Peer-Reviewed Refereed Journal (ISSN 2321-2160) (2026).

Artificial Intelligence (AI) Integration in Indian MSMEs: Evaluating Awareness, Perceived Benefits and Adoption Challenges - Evidence from Gujarat. Paper presented at the International Conference on Artificial Intelligence & Cybersecurity-2026, organised by SPU, Entrepreneurship Development Institute of India (EDII), Ahmedabad, Gujarat, India (06-07 March 2026).

AI-Inspired Business Models for India’s EV Ecosystem using Simulation Framework. Paper presented at the International Conference on Artificial Intelligence & Cybersecurity-2026, organised by SPU, Entrepreneurship Development Institute of India (EDII), Ahmedabad, Gujarat, India (06-07 March 2026).

Impact of AI-Enabled FinTech on Micro-Entrepreneurial Performance in India. Paper presented at the International Conference on Artificial Intelligence & Cybersecurity-2026, organised by SPU, Entrepreneurship Development Institute of India (EDII), Ahmedabad, Gujarat, India (06-07 March 2026).

Artificial Intelligence–Based Prediction of Cryptocurrency Investment Decisions: A Behavioural Finance Perspective. Paper presented at the International Conference on Artificial Intelligence & Cybersecurity-2026, organised by SPU, Entrepreneurship Development Institute of India (EDII), Ahmedabad, Gujarat, India (06-07 March 2026).

Business Utility Perception of Brand and Promotion Consultancies toward AI Applications: An Empirical Study. Paper presented at the International Conference on Artificial Intelligence & Cybersecurity-2026, organised by SPU, Entrepreneurship Development Institute of India (EDII), Ahmedabad, Gujarat, India (06-07 March 2026).

Evaluating Consumer Responses to AI-Generated Deepfake Advertising: A Study on Trust, Persuasion Effectiveness, and Attitude building. Paper presented at the International Conference on Artificial Intelligence & Cybersecurity-2026, organised by SPU, Entrepreneurship Development Institute of India (EDII), Ahmedabad, Gujarat, India (06-07 March 2026).

Understanding eco-friendly purchase behaviour using consumption value theory. Paper presented at the 5th International Marketing Conference (iMarC), Indian Institute of Management Shillong, Meghalaya, India (19-20 January 2026).

AI-powered gamification for management education: Machine learning approaches to optimize personalized learning outcomes. Paper presented at the International Conference on Innovation for Impact, Confab 360 Degree & Manipal Academy of Higher Education (MAHE), Dubai Campus, Dubai (10-11 December 2025).

Leveraging the International Financial Services Centre (IFSC) for advancing sustainable finance in India: Insights from stakeholder perceptions. Paper presented at the International Conference on Innovation, Sustainability & Social Impact, Karnavati University, Ahmedabad, India (13-14 October 2025).

Smart Hospitals: Integrating AI and Green Technology for Sustainable Healthcare Delivery. Paper presented at the International Conference on Innovation, Sustainability & Social Impact, Karnavati University, Ahmedabad, India (13-14 October 2025).

Digital deception and youth in the information age: A multidimensional study of awareness, vulnerability and resistance in Gujarat. Paper presented at the International Conference on Financial Security and Management (FINCON-2025), National Forensic Sciences University, Gandhinagar, India (28-29 September 2025).

Enhancing Insider Trading Detection Using Statistical Modeling with a Legal Interpretability Framework. Paper presented at the International Conference on Financial Security and Management (FINCON-2025), National Forensic Sciences University, Gandhinagar, India (28-29 September 2025).

Strengthening Market Surveillance: A Predictive Model for Insider Trading Using AI and Pattern Recognition. Paper presented at the International Conference on Financial Security and Management (FINCON-2025), National Forensic Sciences University, Gandhinagar, India (28-29 September 2025).

Decentralized Machine Learning Frameworks for Agile Team Collaboration in Digital Workspaces. Paper presented at the 1st International Conference on Artificial Intelligence and Computing (ICAIC-2025) organized by Department of Computer Science and Engineering, Faculty of Science, Technology and Architecture, Manipal University Jaipur, Rajasthan, India during (September 18-19, 2025).

ZED certification and sustainability perception among MSMEs. Paper presented at the International Conference on Managing a Sustainable World (ICMSW-2025), Thakur Institute of Management Studies & Research, Mumbai, India (4-5 April 2025).

Consumer satisfaction for service quality of power distribution company of North Gujarat. Paper presented at the National Seminar on India@75, Hemchandracharya North Gujarat University, Patan, India (29 September 2022).

A comparative study on consumer taste and preference regarding herbal tea vs. regular tea in Banaskantha district. Paper presented at the National Seminar on India@75, Hemchandracharya North Gujarat University, Patan, India (29 September 2022).

Is E-commerce a roadblock for the automobile industry? Paper presented at the UGC-CPE Sponsored National Seminar on Impact of E-Commerce on Retail Trade in India, C.N. Arts & B.D. Commerce College, Kadi, India (30 August 2019).

A study on Ayushman Bharat health scheme in India. Paper presented at the ICSSR Sponsored National Conference on Integrating Technology in Healthcare, Hemchandracharya North Gujarat University, Patan, India (29 September 2019).

Consumer satisfaction toward service quality of power distribution company in Mehsana city. Paper presented at the ICSSR Sponsored National Conference on Integrating Technology in Healthcare, HNGU, Patan, India (29 September 2019).

Consumer satisfaction toward service quality of power distribution company in Mehsana city. Paper presented at the ICSSR Sponsored National Conference on Integrating Technology in Healthcare, HNGU, Patan, India (29 September 2019).

Natural Leadership Development Program (NLDP) under the Malaviya Mission Teacher Training Programme (MMTTP) at the Indian Institute of Management Jammu. (09-13 March 2026).

Training of Trainers (ToT) Programme under the initiative “SHINE – Standards Help Inform & Nurture Empowered Women (Campaign for SHGs) at the National Institute of Training for Standardization (NITS), Noida. (25 & 26 February 2026).

Five-day faculty development programme on research proposal writing and research grants. Ideal Institute of Academic & Research Advancement (IIRA), Mumbai, Maharashtra (11-15 October 2025).

One week faculty development programme on role of Industry 5.0 in advancing science, technology and management education. Smt. S.B. Patel Institute of Business Management, Sankalchand Patel University, Gujarat (15-19 Sep 2025.

Training workshop on faculties, consumer organisations and NGOs. Bureau of Indian Standards (BIS), Manak Bhavan, BIS Headquarters, New Delhi, India, (5-6 May 2025).

Five-day national faculty development programme on research publication and ethics. Sankalchand Patel University, Gujarat (18-22 April 2025).

Training programme for faculty members on standardization. National Institute of Training for Standardization, Bureau of Indian Standards (BIS), Noida, Uttar Pradesh (9-10 May 2023).

24th training of trainers’ programme for faculty members of training institutions on consumer protection and consumer welfare. Indian Institute of Public Administration (IIPA), New Delhi (20 June 2020).

National webinar on consumer protection during pandemic. School of Petroleum Management, Pandit Deendayal Petroleum University (PDPU), Gandhinagar, Gujarat (28 June 2019).

National seminar on corporate and consumer in 2020: Issues and challenges. Hemchandracharya North Gujarat University, Patan, Gujarat (24 December 2018).

National seminar on improving patient safety and quality of care. Hemchandracharya North Gujarat University, Patan, Gujarat (25 March 2017).

V-Move physical activity Gujarat workshop. Conducted by Hemchandracharya North Gujarat University, Patan, at Government Spine Institute, Civil Hospital Campus, Ahmedabad, Gujarat., 22 December 2016.

Five-day national faculty development programme on research and publication ethics. Conducted at the Faculty of Management Studies, Sankalchand Patel University, Visnagar, Gujarat, 18-22 March 2025. Role: Co-Convener.

One-Week Online Faculty Development Program (FDP) on “Role of Industry 5.0 in Advancing Science, Technology & Management Education. Conducted at the Faculty of Management Studies, Sankalchand Patel University, Visnagar, Gujarat, 15-22 Sep 2025. Role: Co-Convener.

ICSSR-sponsored national conference on integrating technology in healthcare: A solution for affordable and accessible healthcare (a step towards consumer empowerment). Organised by the Department of Commerce and Management, Hemchandracharya North Gujarat University, Patan, Gujarat, 29 September 2019. Role: Organising Team Member.

Workshop on consumer protection in the digital era. Conducted at Hemchandracharya North Gujarat University, Patan, Gujarat, 3-4 January 2019. Role: Coordinator.

National seminar on corporate and consumer in 2020: Issues and challenges. Conducted at Hemchandracharya North Gujarat University, Patan, Gujarat, 24 December 2018. Role: Organising Team Member.

State Level Seminar on consumer protection Day 2019. Conducted by the District Consumer Protection Organisation-Patan and the District Collector Office, Patan; funded by the Department of Consumer Affairs, Government of Gujarat, at Hemchandracharya North Gujarat University, Patan, Gujarat, 3-4 January 2019. Role: Coordinator.

Expert session for Ph.D. Coursework Programme, Hemchandracharya North Gujarat University, Patan, Gujarat, (May 2026). Role: Expert Speaker

Expert session for Practical Exposure to E-Commerce Platforms and Digital Platform, Conducted by Department of Commerce and Management, Hemchandracharya North Gujarat University, Patan, Gujarat, (December 2025). Role: Expert Speaker

Expert session on Research Methodology, Conducted by Department of Commerce and Management, Hemchandracharya North Gujarat University, Patan, Gujarat, (December 2025). Role: Expert Speaker

Training session for TDOs. In ten Places of North Gujarat regains, Conducted by Bureau of Indian Standards (BIS) and Collaboration with Jagrut Grahak mandal patan, (March 2024). Role: Resource Person

Practical exposure to e-commerce platforms and digital platforms. Academic session conducted by Department of Commerce and Management (M.Com.), Hemchandracharya North Gujarat University, Patan, Gujarat (6 January 2025).. Role: Resource Person.

Training workshop on consumer organisations and NGOs. Bureau of Indian Standards (BIS), Manak Bhavan, BIS Headquarters, New Delhi, India, (5-6 May 2025). Role: Resource Person

District Level awareness activities on consumer protection. (2018-2026) Conducted by the District Consumer Protection Organisation-Patan and the District Collector Office, Patan; funded by the Department of Consumer Affairs, Government of Gujarat, at Hemchandracharya North Gujarat University, Patan, Gujarat, 3-4 January 2019. Role: Keynote Speaker.

V-Move physical activity Gujarat workshop. Conducted by Hemchandracharya North Gujarat University, Patan, at Government Spine Institute, Civil Hospital Campus, Ahmedabad, Gujarat., 22 December 2016. Role: Keynote Speaker.

NSS - Out Reach Seminar on consumer protection. (2024 and 2025) Dhamnva Village, Mehsana, on 18- March-2024 | Mitthaghrava Village, Patan, on 23- March-2025, Conducted by NSS, Ganpat University, Role: Keynote Speaker

 Expert Faculty, Centre for Entrepreneurship Development (CED).2018-2025

Research Methodology, Banking, Finance & Insurance, Business Environment, Business Organisation, Organisation Behaviour, Production & Operation Management, E-commerce, Business Intelligent & Data Analytics, hospital Operations, Material & Inventory Management, Consumer Protection, Tally Prime, MS Excel, NVivo and SPSS.

Review Member of Technology Analysis & Strategic Management (TASM) (Publisher: Routledge (Taylor & Francis Group)) 2026. Scopus Index journal. ISSN (Print): 0953-7325, ISSN (Online): 1465-3990

Review Member of Journal of Wiley (Publisher: An American multinational publishing company) 2026. Scopus Index journal.

Review Member of Journal of Asian Education and Development Studies. (Publisher: Emerald Publishing Limited) 2026. Emerald Publication, Scopus Index journal

Review Member of Journal of Healthcare, IT & Consumerism: A Solution for Affordable and Accessible Healthcare. (Publisher: Hemchandracharya North Gujarat University, Gujarat) 2018.

Review Member of SPU Journal of Science Technology and Management Research (Publisher: Sankalchand Patel University Publication, Gujarat) 2026.

Review Member of SMS Journal of Entrepreneurship and Innovation (Publisher: School of Management Sciences, Varanasi, Uttar Pradesh) 2025.

Innovative Teaching & Curriculum Development: Implemented innovative teaching-learning methodologies, updated subject content and contributed to course improvement initiatives. Designed and provided reading materials, e-modules and additional learning resources for students.

Examination & Evaluation Responsibilities: Served as paper setter, examiner, observer and senior supervisor, coordinated examination duties such as Institute exams and alone with Government exams, CA Foundation,

Institutional & Administrative Roles: Coordinated and participated in timetable, attendance and admission committees; contributed to co-curricular, extension and professional development activities.

Professional Development & Faculty Enrichment: Attended orientation programs, STTPs, refresher courses, workshops, FDPs and seminars. Organized and coordinated industry visits and academic events. NAAC & Quality Assurance: Served as Coordinator for

NAAC Criterion 4: supporting institutional assessment and continuous quality improvement.

Member, Consumer Confdreson of India (CCI)
(Committee’s Recognized by CCI, Delhi)

Member, Taluka Supply and Consumer Advisory Committee
(Committee’s Recognized by Mamlatdar, Patan)

Member, Jagrut Grahak Mandal, Patan 
(Institute Recognized by Government of Gujarat)

Resource Person, Bureau of Indian Standards (BIS), Ahmedabad

Prof. Dr. Chirag Rathod

Professor & Principal.
Sankalchand Patel University, Gujarat.
Contact No. (M) +91 97277 86108
Email: fms.sbbm@spu.ac.in
 

Dr. Ashwin Modi

Associate Professor. 
North Gujarat University. 
Contact No. (M) +91 94283 55222
Email: ashwin.modi@yahoo.com
 

Prof. Dr.  Nishith Bhatt

Professor & HOD. 
North Gujarat University. 
Email: mba.sksbm@gmail.com