SUSTAINABLE DIGITAL BANKING: GREEN PRACTICES IN THE FINANCIAL SECTOR

Abstract

Environmental sustainability has become a national priority in India, placing the financial sector under increasing pressure to integrate green practices within digital transformation agendas. This study undertakes a quantitative analysis to explore the implementation and ecological impact of sustainable digital banking across seven major Indian banks. The research aims to assess how technological innovations-such as e-statements, mobile platforms, energy-efficient data systems, and automation-contribute to reducing operational footprints. Data were collected via structured questionnaires from a diverse sample of 120 respondents, comprising branch managers, clerical staff, and IT officers across public and private sector banks including SBI, HDFC, ICICI, Axis Bank, Bank of Baroda, Punjab National Bank, and Canara Bank. Supplementary environmental performance data were sourced from official bank sustainability disclosures. Statistical analysis revealed a consistent positive correlation between the level of digital integration and measurable reductions in paper usage, electricity consumption, and carbon output. Private banks demonstrated more robust digital-green linkages, while public sector banks exhibited slower transitions. The findings underscore the potential of digitization to catalyze environmental responsibility in banking. However, the study also highlights structural barriers including technological gaps and staff readiness, emphasizing the need for comprehensive training and regulatory alignment to support India's green finance future.

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References

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